Pepsi Overdrive

Three winners from Mindanao in the recently concluded “Pepsi Overdrive” nationwide promo drove home today with their respective new Mitsubishi Mirage cars after awarding ceremonies held at the Cagayan de Oro City plant of Pepsi-Cola Products Philippines Inc.

The lucky winners, Precy Sequiten Balon of Cagayan de Oro, Eric Serquiña Somera of Cagayan de Oro, and Jennelyn P. Belardo of General Santos City, are among the loyal customers of Pepsi products in the country who joined the promotional campaign from September 16 to December 24 last year.

Balon, a long-time Pepsi drinker with her children at school, said she had sent in daily entries of from 10 to 200 but it was the 150 entries in one day from which one was chosen as the winning crown. “I’m super happy,” she said as she came with her husband to claim the prize.

Somera, who bought four cases of assorted Pepsi beverages for the 8^th year anniversary celebration with his wife, said he divided the crowns into five per day but decided to use all the last 10 crowns in one batch of entries. He won from this last batch.

Belardo, a graduating marketing management student, sent in less than 20 entries a day and her consistency paid off. “I’m a working student,” she said, “and this car helps a lot in my studies!”

Awarding the winners were Pepsi Cagayan de Oro Plant general manager Joemar E. Alova, Pepsi CDO finance manager Christine Jamorin, Pepsi CDO marketing manager Sanny M. Calam and Ms. Tina Reyes of Diamond Motors who introduced the car details/warranty and led the signing of documents for registration.

In his remarks, Alova said this has been the biggest Pepsi promotion in years and follows the successful “Hataw Araw-Araw” sales promo held early last year. “This is part of the community program of Pepsi,” he said, adding that “it will not stop here.”

Another promo is slated for 2014, Calam said. “We have a lot in store for you this year,” he added.

In addition to the 100 Mitsubishi cars, the “Overdrive” promo also gave away 30,000 bottles of two-liter Pepsi Cola and 100,000 free P16-load to the cellphones of participants.

The promo for Pepsi Cola, Mountain Dew, 7Up, Mirinda, Mug root beer, and Sting energy drink asked customers to text an 8-digit code found under the crown.

“Watch for another big promo coming!” Alova said.